Why We Love IPA Beer

A Hoppy Tale: The Story of IPA Beer

If there’s one beer that’s stolen the hearts (and taste buds) of craft beer lovers around the world, it’s the IPA — short for India Pale Ale. Known for its bold hop flavours, floral aromas, and refreshing bitterness, the IPA has become the poster child of modern craft brewing. But its story actually begins a few centuries ago, long before hazy cans filled Instagram feeds.

A Brief History

Back in the late 1700s, British brewers were exporting beer to British troops stationed in India. The long sea voyage and tropical heat meant that traditional ales often spoiled before they arrived. To solve this, brewers added extra hops and boosted the alcohol content — both natural preservatives. The result was a pale ale that could survive the journey and still taste fantastic when it reached the other side of the world. Thus, the India Pale Ale was born.

The IPA Revolution

Fast forward to the modern day, and IPAs have exploded in popularity. American brewers in the late 20th century revived the style, experimenting with punchy new hop varieties that introduced flavours of citrus, pine, tropical fruit, and even mango or passionfruit. Now, there are countless sub-styles — from West Coast and New England IPAs to Double, Session, and Cold IPAs — each offering its own twist on the classic.

Fun Facts About IPA

• IPA Day is celebrated on the first Thursday of August — the perfect excuse for a pint (as if we needed one).

• The New England IPA (NEIPA) is known for its hazy, juicy look and soft mouthfeel — almost like drinking fruit juice (but much better).

• West Coast IPAs are the old-school classics: clear, crisp, and unapologetically bitter.

• Despite its name, IPA wasn’t actually brewed in India — it was shipped to India from England.

• The strong hop aroma that defines an IPA comes from the essential oils in hops, which are added late in the brewing process.

From its humble beginnings on British trade routes to its modern-day domination of taprooms across the world, the IPA’s journey is one of innovation, boldness, and a little bit of rebellion — exactly what makes craft beer culture so exciting.

Cheers to the mighty IPA — the beer that crossed oceans and conquered hearts.